Day One - 26th May 2010
09.30 Opening remarks from chair
09:40 Health claims: Where are we now? Investigating the successes and failures of 2009 and what critical advice you need for 2010
• Outlining the timescales for claims lists and labelling laws – What to expect in the next 6-12 months
• Clarifying health claims regulations surrounding salt, sugar and fat levels in foods
• Outlining initial failures and learning from common pitfalls
• How have the dynamics of the industry changed?
Prof. Nino Binns, NB Consulting & Member, UK Scientific Board, Neways
10:20 Ensuring you have the right research and testing processes in place - A best practice guide to successful health claim research
• Outlining clear research goals with a pre-trial plan – get your health claim off to the perfect start
• Meeting the high standards needed during and after the testing process to submit a successful claim
• Clarifying the quality and quantity of results needed to complete a claims dossier
• Avoiding a rejection – what are the common pitfalls and what have we learned so far?
Dr Christophe Ripoll, VP and R&D Director, Naturalpha
10:50 Refreshments & Networking
11:20 Before you start –Pinpointing the current consumer trends to direct your health claims strategy
• Choosing the right battles – ensuring you have the right product strategy
• Defining the assumptions – what are the hot health products for 2010?
• Understanding what the consumers value to help direct your NPD and marketing
• Defining the ‘average consumer’ for better understanding of rules and regulations
12:00 Case Study: Application for health claim for improved iron absorption and Lactobacilius plantarum 299v
Niklas Larsson, Research Director, Probi AB
12:40 Networking Lunch
13:40 Case study: Learning from a rejected claim to help improve your health claims strategy
• The background to our claim
• Investigating the aftermath – what went wrong?
• What have we learnt? What is our strategy going forward?
Dr Igor Pravst, Nutrition Institute
14:20 Competing against the giants: how can smaller and medium sized companies submit successful claims?
• Submitting claims on a tighter budget, what are the options?
• Improving clinical trials over time – the salami technique
• Exploring the use of outsourcing and volunteering as alternatives throughout clinical trials
Dr. Kirsten Brandt, Senior Lecturer, Food Quality and Health Research Group, School of Agriculture, Food and Rural Development, Newcastle University
14:50 Refreshments & Networking
15:20 Case study: Leveraging your successful claim for competitive advantage: what to do next?
• Finalising the necessary final steps with the European Commission
• Exploring all the necessary channels and how to communicate a successful claim to the world
• Pushing your advantage – should you re-think your position in the market?
• Thinking ahead – putting more health claims in the pipeline
Steve Morrison, Chief executive, Provexis
Interactive discussion
16:00 Where do we go from here? – Weighing up the different options if your claim is rejected
• Planning the next stage of attack: re-submitting your claim
• Continuing and enhancing existing research and trials
• Tackling your survival strategies – re-branding and nutrient labelling
• Assessing your legal rights
• Ensuring you create a sensible and well-informed future strategy
Hear from a selection of the say's speakers including a special legal panel to take your health claims strategy to the next level
16:40 Chairman’s Closing Remarks
Half Day Conference Workshop - 27th May 2010
Writing a successful health claims dossier
10:00 Opening remarks from chair
Melanie Ruffell, Independent Consultant, Nutrition and Health Claims
10:10 Outlining the EC and EFSA guidelines for a successful dossier
• Identify all the relevant tools in the toolkit
• An in depth look in to each aspect of the guidelines
• Outlinging key considerations and standard required to increase your chance of a successful dossier
• Application procedure
Dr. Mary Gilsenan, Head of Regulatory Services, Leatherhead Food Research
10:50 Smart design and sound statistics
• Selecting optimal study design
• Importance of appropriate statistics
• Increasing efficiency and reducing costs
Dr. Esther Boelsma, Project Manager for Clinical Studies, TNO
11:30 Refreshments and networking
12:00 Case Study: Successfully writing a dossier to leverage your health claim
• How we started
• How we collated the information and results
• Putting it all on ‘paper’
Stoffer Loman PhD, Senior Consultant Nutrition and Health Sciences & Communication, Nutriclaim plus case study
12.40 Panel Q&A: Today’s speakers will take your questions and help you overcome your health claims dossier challenges
13.00 Closing remarks from chair
